Media Planning Specialist

2 weeks ago


Saddar Town, Pakistan beBee Careers Full time

Key Responsibilities

  • Manage paid campaigns to achieve business objectives, including engagement, acquisitions, direct response, reach, and frequency.
  • Optimize media plans and budgets for the best possible outcomes.
  • Prepare and adjust schedules as needed.
  • Monitor costs and return on investment (ROI), ROAS, and CPA.
  • Share ad performance reports with management.
  • Proofread advertising material before launching campaigns.
  • Coordinate and oversee campaign development and launch.
  • Stay up-to-date with audience and media trends, practices, and new technologies.
  • Optimize ad delivery, landing page conversion, and user experience to drive activations efficiently.
  • Continuously test and iterate to find the best multi-channel paid mix.
  • Set KPIs around sign-up, activations, cost-per-acquisition, and cost-per-activation.
  • Craft compelling content with the marketing team to enhance campaigns.


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