
Media Buying Specialist
5 days ago
This is a key position responsible for managing paid campaigns to achieve business goals.
- The ideal candidate will actively manage all paid campaigns, optimize plans and budgets, and prepare schedules as needed.
- Responsibilities include monitoring costs and return on investment (ROI), ROAS, and CPA, sharing reports and stats of ad performance with management, and proofreading advertising material before launching campaigns.
- Additionally, the Media Buyer will coordinate and oversee the development and launch of campaigns, monitor audience and media trends, and optimize ad delivery, landing page conversion, and user experience.
- The role requires continuous testing and iteration to find the best multi-channel paid mix.
To be successful in this role, candidates must have:
- Proven 5-7 years of experience as a Media Buyer or similar role; digital media experience is preferred.
- Bachelor's degree in advertising, marketing, communications, or similar.
- Strong computer skills with programs such as MS Office, Google Suite, and Facebook Business Manager, LinkedIn.
- Familiarity with media buying, planning, and research.
- Interest in following advertising and media trends.
- Excellent communication and negotiation skills.
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