
Digital Content Strategist
6 days ago
We are seeking a highly skilled Content Marketing Manager to lead our content strategy and execution across multiple channels. This role requires a creative and strategic thinker who can develop high-impact content that drives brand awareness, educates potential customers, and supports lead generation.
Main Responsibilities- Content Planning: Develop and maintain an editorial calendar aligned with marketing objectives and product launches.
- Audience Analysis: Identify target audience segments and create relevant, compelling content that addresses their needs and pain points.
- Content Creation & Management:
- Writing & Editing: Write and/or oversee the development of engaging content including blog posts, whitepapers, eBooks, case studies, newsletters, social media updates, and more.
- Collaboration: Collaborate with internal and external writers, designers, and multimedia specialists to ensure consistent brand voice and high-quality output.
- SEO Optimization: Optimize content for SEO and user engagement, applying best practices such as keyword integration, metadata, and internal linking.
- Distribution & Promotion:
- Audience Growth: Implement strategies to grow audience reach and engagement (e.g., influencer outreach, guest posting, partnerships).
- Paid Campaigns: Work closely with the digital marketing team to support paid campaigns (e.g., SEM, social ads) and retargeting efforts.
- Performance Analysis & Reporting:
- Analytics: Track, measure, and analyze content performance using analytics tools (Google Analytics, HubSpot, etc.) to inform future strategy.
- Reporting: Regularly report on key metrics (traffic, leads, conversions, engagement) and make data-driven recommendations for optimization.
- A/B Testing: Conduct A/B testing on headlines, formats, and visuals to improve content effectiveness.
- Cross-Functional Collaboration:
- Buyer's Journey: Partner with product marketing and sales teams to develop content tailored to different stages of the buyer's journey.
- User Experience: Work with design and development teams to create engaging user experiences (landing pages, interactive content, etc.).
- Freelance Collaboration: Coordinate with external freelancers or agencies when specialized expertise or additional capacity is required.
- Team Development & Process Improvement:
- Mentorship: Mentor content writers and multimedia specialists, setting clear objectives and providing constructive feedback.
- Workflow Refining: Refine and optimize internal content production workflows to improve efficiency, quality, and speed of execution.
- Trend Analysis: Keep up with emerging content marketing trends, tools, and best practices to ensure ongoing innovation.
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