Digital Marketing Specialist

5 days ago

Karachi, Sindh, Pakistan beBee Careers Full time

Senior Digital Planner

The Senior Digital Planner will be responsible for creating and managing digital content, developing and implementing strategies, and managing various channels like social media networks, Google Ads, website content, and email marketing to deliver a persuasive and cohesive marketing message to the audience.

Key Responsibilities:
  • Manage projects from start to finish, including overseeing all aspects of the project including staffing and budgeting.
  • Manage digital media budgets, ensuring efficient allocation and maximizing the return on investment.
  • Plan and execute digital campaigns across various channels, including display, video, social media, search, and mobile.
  • Collaborate with creative, content, and marketing teams to ensure cohesive and compelling campaign executions.
  • Develop advertising campaigns that use online channels such as social media, search engines, blogs, and e-newsletters.
  • Evaluate the performance of online advertising campaigns on an ongoing basis and adjust to improve results.
  • Assist with website's content, structure, and design based on the company's goals and target market.
  • Monitor, analyze, and report on the performance of digital campaigns.
  • Create a strategy for managing the company's online presence through social media channels.
  • Manage all aspects of online media including webpages, blogs, e-commerce sites, and other online content.
  • Partner with external agencies and vendors to enhance digital planning capabilities.
  • Create a digital marketing strategy that aligns with the company's goals and objectives.
  • Track website statistics to determine which strategies are most effective in gaining new customers.

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