Digital Marketing Expert

1 week ago

Lahore, Punjab, Pakistan beBee Careers Full time

Job Title: Digital Marketing Expert - Team Lead

Job Description:

We are seeking a creative SEO expert with excellent Word Press development skills to work with our marketing and software development team to achieve business digital goals.

Responsibilities:

  • Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyse website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyse competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Qualifications and Skills:

  • Proven SEO experience with Word Press development level experience.
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • In-depth experience with website analytics tools (e.g, Google Analytics)
  • Experience with bid management tools
  • Experience with A/B and multivariate experiments
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM

Benefits:

Benefits will be discussed during the interview process.

Others:

Our firm is dedicated to creating innovative solutions that drive business growth. We believe in fostering a collaborative environment where professionals can thrive and contribute to our success.

This role requires a strategic thinker who can leverage their expertise in SEO and Word Press development to drive business outcomes. If you have a passion for digital marketing and a talent for delivering exceptional results, we encourage you to apply.

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