Digital Marketing Campaign Strategist

1 week ago

Karachi, Sindh, Pakistan beBeeDigitalMarketing Full time
Job Description

As a seasoned Digital Marketing Project Manager, you will oversee the planning and execution of digital marketing campaigns to drive business growth. Your expertise in search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing will enable you to develop and implement strategic plans that meet our business objectives.

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  • Key Responsibilities:
  • Daily account management of PPC accounts on major search platforms
  • Monitoring and improving overall PPC strategy for each advertiser
  • Managing and maintaining updates for large keyword lists
  • Developing audience for remarketing, display, and paid social media campaigns
  • Management of display network, placement lists on Google AdWords, and other contextual advertising platforms
  • Reporting project progress on a weekly, monthly, and quarterly basis using Google AdWords and Google Analytics
  • Ensuring campaigns are kept within budget and maximum ROI is achieved
  • Analyzing websites using various tools, including Google Analytics and Google Search Console as internal reporting tools
  • Monitoring and coordinating with project head for website designing and developing concerns to manage website pages according to user experience requirements
  • Monitoring and evaluating search results and searching performance across major search channels
  • Partnership with brands and networks to find new sales channels
  • Directed relationship with affiliate networks
Required Skills & Qualifications

Experience:

  • Minimum 5 years of experience in marketing

Qualification:

  • Bachelor's degree in a relevant field
  • Relevant certifications are a plus

Skills:

  • Strong communication skills and ability to interact with all levels of end users and technical resources
  • Expertise in Google AdWords, Google Analytics, Google Search Console, Bing Explorer, and market research
  • Strong knowledge of PPC and experience managing multiple accounts
  • A strong technical understanding of SEO
  • Data analysis ability to identify actionable insights from large data sets
Benefits

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Work with a dynamic team to achieve business growth

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