Tourism Marketing Specialist

3 days ago


Islamabad, Islamabad, Pakistan Himalayan Wildlife Foundation Full time
Job Description

Himalayan Wildlife Foundation seeks a skilled tourism marketing specialist to drive strategic marketing initiatives and promote tourism destinations in the scenic Neelum Valley.

The role involves conducting market research, designing effective marketing campaigns, managing digital marketing platforms, and collaborating with local stakeholders and industry partners.

The officer will oversee business operations, maintain regular communication with host families regarding room bookings, and provide timely updates to the website.

This position will significantly impact the growth and development of community-based tourism in Azad Jammu and Kashmir (AJK).

Key Responsibilities
  • Develop and implement strategic marketing plans to promote tourism services and destinations.
  • Conduct market research to identify trends and opportunities in the tourism industry.
  • Design engaging marketing materials, including brochures, flyers, and website content.
  • Manage and optimize digital marketing campaigns across various platforms.
  • Collaborate with local stakeholders, including tour operators, hotels, and restaurants, to promote their services.
  • Maintain regular communication with host families and provide excellent customer service.
  • Oversee business operations and ensure smooth day-to-day functioning.
Requirements
  • Bachelor's degree in Information Technology, Business Administration, or Tourism Management.
  • At least 2 years' experience in a relevant field, preferably in marketing or tourism.
  • Excellent command over written and spoken English.
  • Ability to travel to remote areas, if required.


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