Pay-Per-Click Specialist

3 days ago

Islamabad, Islamabad, Pakistan Spectrave Full time
About Spectrave

Spectrave revolutionizes infrastructure inspection with cutting-edge technologies, striving to provide accurate and timely information for enhanced infrastructure efficiency and reliability.

Job Description

As a Digital Marketer - PPC Expert, you will develop and execute pay-per-click campaigns across Google Ads, social media, and Meta Ads. Your expertise will drive our return on investment (ROI) and achieve business objectives.

Responsibilities
  • Campaign Development
    1. Conduct extensive keyword research using tools like Google Keyword Planner, SEMrush, and Ahrefs to identify high-performing keywords.
    2. Develop captivating ad copy that effectively communicates our value proposition and encourages clicks. Conduct A/B testing of different ad variations to optimize performance.
    3. Optimize landing pages for conversions by aligning them with ad messaging and providing a clear call to action.
  • Campaign Optimization
    1. Implement suitable bidding strategies based on campaign goals and budget constraints.
    2. Effectively allocate budgets across different campaigns and ad groups to maximize ROI.
    3. Monitor key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).
    4. Conduct A/B tests to experiment with different ad elements, landing pages, and targeting options to identify the most effective combinations.
  • Platform Expertise
    1. Demonstrate proficiency in using Google Ads features like ad extensions, remarketing, and audience targeting.
    2. Have experience managing PPC campaigns on platforms like Facebook, Instagram, and LinkedIn, leveraging their targeting options and ad formats.
    3. Be well-versed in Meta's advertising platform, including its audience targeting capabilities, ad formats, and measurement tools.
  • Analysis and Reporting
    1. Analyze campaign data to identify trends, opportunities, and areas for improvement.
    2. Generate detailed reports that provide insights into campaign performance and ROI.
    3. Making data-driven recommendations to optimize campaigns and improve results.
  • Industry Knowledge
    1. Stay up-to-date with the latest trends, best practices, and platform updates in the PPC industry.
    2. Remain informed about new features, tools, and techniques to maintain a competitive edge.
Requirements
  • Bachelor's degree in Business Administration, Marketing, Communications, or a related field.
  • Proven experience of 1-2 years in managing PPC campaigns across multiple platforms (Google Ads, social media, Meta Ads).
  • Strong understanding of PPC concepts, including keywords, bidding strategies, ad extensions, and targeting options.
  • Proficiency in using PPC tools and platforms.
  • Excellent analytical skills and ability to interpret data.
  • Strong attention to detail and organizational skills.
  • Excellent communication and interpersonal skills.
  • A passion for digital marketing and a drive for results.

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