Data-Driven Digital Marketing Position

6 days ago

Sukkur, Sindh, Pakistan beBeeDigitalMarketing Full time $60,000 - $90,000
Job Title: Digital Marketing Specialist

This role is perfect for someone who thrives in data-driven environments, enjoys optimizing campaigns, and can balance creativity with analytical thinking.

The ideal candidate will bring deep expertise in Google Search campaigns, along with experience in tracking, analytics, and conversion optimization, while also being open to exploring cross-channel growth opportunities.

Key Responsibilities:
  • Campaign Management & Optimization - Plan, launch, and optimize Google Search PPC campaigns to drive qualified leads.
  • Monitor performance, adjust bids, and refine targeting, keywords, and ads for maximum ROI.
  • Manage budgets effectively and forecast ad spend to align with client goals.
Tracking & Analytics:
  • Implement and manage tracking systems using Google Tag Manager, Google Analytics 4, and Google Search Console.
  • Integrate and manage call-tracking platforms.
  • Provide clear, actionable performance reports and insights to guide future strategies.
Performance Analysis & Strategy:
  • Analyze campaign data to identify growth opportunities and improve ROI.
  • Conduct regular performance reviews, making recommendations for optimization.
  • Ensure campaigns consistently meet or exceed KPIs.
Cross-Channel Growth:
  • Run Meta Ads campaigns (Facebook & Instagram) to diversify traffic sources.
  • Collaborate on landing page audits and CRO improvements to maximize conversion rates.
  • Contribute insights on SEO fundamentals, A/B testing, and marketing automation tools.
Requirements:
  • Minimum 3+ years of hands-on experience managing PPC campaigns, with a strong focus on Google Search.
  • Expert-level proficiency in campaign setup, optimization, and performance analysis.
  • Strong working knowledge of Google Tag Manager, Google Analytics 4, and Google Search Console.
  • Experience implementing and integrating call-tracking platforms.
  • Proven ability to manage budgets, forecast spend, and achieve KPIs.
  • Excellent analytical and problem-solving skills with a data-driven approach.

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