Media Buying and Campaign Optimization
5 days ago
This is a high-level position that demands exceptional Programmatic Media Buying expertise. We are looking for a professional who can develop and execute comprehensive campaign plans, analyze performance metrics, and drive campaign optimization.
Key Accountabilities:- Develop and implement buying strategies for each campaign, leveraging industry best practices.
- Collaborate with stakeholders to set up and launch programmatic campaign buys, ensuring seamless execution and optimal results.
- Analyze performance metrics and provide actionable insights for campaign optimization.
- Communicate effectively with third-party vendors to create custom audience segments and work with Programmatic Partnership Manager to monitor and adjust campaign inventory as needed to meet goals.
- Bachelor's degree in Marketing, Communications, Advertising, Computer Science, or related field.
- Minimum of 2 years' experience within the field of Programmatic Media Buying and Campaign Management in mobile advertising, with experience in arbitrating performance campaigns (especially in DV360).
- Strong skill set in data analysis and mathematics with deep knowledge of Microsoft Excel.
- Knowledge of third-party ad serving technology, digital analytics tools, and reporting with real-time bidding experience.
- Excellent problem-solving and communication skills, strong attention to detail, and resourceful with no reservations about tackling tough problems.
- Good English language skills (written and spoken) – Must.
- Google Data Studio experience – an advantage.
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Islamabad, Islamabad, Pakistan beBee Careers Full timeJob DescriptionWe are seeking a Media Buying Specialist to join our team. As a key member of the agency, you will be responsible for negotiating media deals with vendors and facilitating clients throughout the buying process.Key Responsibilities:Negotiate media deals with vendors and facilitate clients throughout the buying process.Handle media vendors and...
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Media Buying Specialist
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Islamabad, Islamabad, Pakistan beBee Careers Full timeThe Assistant Manager Digital Media will be responsible for managing end-to-end digital media campaigns across various platforms. This includes planning, buying, executing, optimizing, and tracking campaign performance. The successful candidate will collaborate with cross-functional teams to ensure campaigns meet their KPIs and drive ROI.Job...
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Islamabad, Islamabad, Pakistan Zong CMPak Ltd Full timeAssistant Manager Digital Media Planning and BuyingThe Assistant Manager Digital Media will be responsible for managing the end-to-end planning, execution, and optimization of all digital media campaigns across various platforms including Meta, Google, Programmatic, and other digital publishers. The role requires close collaboration with digital media...
