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Digital Marketing Expert Wanted
6 days ago
We are seeking an experienced professional to join our team as a Google Ads Manager
The ideal candidate will have a proven track record of managing Google Ads accounts, with a strong understanding of core concepts and the ability to develop effective strategies for growth and optimization.
The successful candidate will be responsible for conducting thorough keyword research, setting up and configuring Google Ads accounts, monitoring and managing campaigns, and preparing comprehensive status reports.
Key Responsibilities:
- Conduct Keyword Research: Conduct thorough keyword research based on client products and services.
- Set Up Google Ads Accounts: Set up and configure Google Ads accounts for clients, utilizing a mix of campaign types to achieve optimal results.
- Manage Campaigns: Monitor and manage Google Ads accounts to consistently improve performance and ROI.
- Develop Strategies: Develop targeted strategies based on performance data and client feedback to drive growth and optimization.
- Prepare Status Reports: Prepare comprehensive status reports detailing key tasks completed and important observations about performance.
- Configure Analytics: Configure Analytics and conversion tracking as required.
Required Qualifications:
- Experience in Google Ads Management: A minimum of two years of experience in managing Google Ads campaigns within an agency environment (three to four years in a UK, US, or AUS agency is highly preferred).
- Solo Management of Multiple Accounts: Solo management of multiple Google Ads accounts is essential.
- Proven Ability to Audit Accounts: Proven ability to conduct thorough account audits and develop effective strategies for growth and optimization with minimal assistance.
- Experience with Google Ads Campaign Types: Experience in setting up and optimizing various Google Ads campaign types, including Search, Display, Retargeting, Shopping/Merchant Center, Performance Max, and YouTube campaigns.
- Excellent Understanding of Core Concepts: Excellent understanding of core Google Ads concepts, such as keyword match types, bid strategies, geo-targeting, observation audiences, demographic bid adjustments, and more.
- Communication Skills: Proven ability to create clear and concise status updates and reports while maintaining a positive tone suitable for client communication.
- Willingness to Work in US East Coast Time Zone: Willingness to work during the US East coast time zone.
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