Creative Digital Media Lead

6 days ago


Karachi, Sindh, Pakistan AAJoyland Pvt Ltd Full time

Job Responsibilities:

We are seeking a highly skilled Media Marketing Director to lead our creative department in planning and executing tasks assigned by the Brand Manager.

The ideal candidate will have excellent leadership skills, be able to form alliances and close deals with various companies to generate revenues for the company through internal and external branding areas.

Main Responsibilities:

  • Develop Marketing Strategies: Create and implement effective marketing strategies to drive business growth and increase revenue.
  • Lead the Creative Department: Plan and execute tasks assigned by the Brand Manager, ensuring timely completion and high-quality results.
  • Form Alliances and Close Deals: Assist the Brand Manager in forming alliances and closing deals with various companies to generate revenues for the company.
  • Monitor Market Trends: Stay up-to-date on the latest market trends and review advertising and marketing activities to ensure alignment with company goals.
  • Suggest Plans of Action: Develop and implement plans of action to improve lead generation and increase revenue.
  • Identify Weak Areas: Identify areas for improvement in promotional and marketing activities and develop strategies to overcome them.
  • Coordinate Marketing Campaigns: Work closely with the sales team to coordinate marketing campaigns and ensure seamless execution.
  • Measure and Report Performance: Analyze and report performance of digital marketing campaigns, assessing against goals (ROI and KPIs).
  • Community Management: Manage community engagement on all social media platforms, fostering a positive brand image.
  • Quarterly Budgets: Assist in developing quarterly budgets for club's marketing activities, ensuring alignment with company goals.
  • Marketing Collaterals: Ensure timely preparation and delivery of marketing collaterals, maintaining high-quality standards.
  • BTL Activations: Manage regular BTL activations for the sales department, driving business growth.


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