Digital Advertising Strategist

10 hours ago


Lahore, Punjab, Pakistan The Digi Tech Resource Group, LLC. Full time

We are seeking a seasoned Digital Advertising Strategist to lead our Google Ads campaigns and drive business growth. As a key member of our team, you will be responsible for developing and executing data-driven strategies that maximize ROI.

Responsibilities:

  1. Develop and implement comprehensive Google Ads campaigns across Search, Display, and Shopping networks.
  2. Conduct thorough keyword research and competitor analysis to identify new opportunities and optimize campaign performance.
  3. Create compelling ad copy, visuals, and landing pages tailored to target audiences and aligned with our overall marketing strategy.
  4. Track, analyze, and report on campaign performance using tools like Google Analytics, ensuring continuous optimization and improvement.
  5. Collaborate closely with the marketing and branding teams to ensure alignment with overall strategies and objectives.

Requirements:

  • Proven experience in managing Google Ads campaigns, with a strong focus on ROI maximization.
  • Expertise in keyword research, audience targeting, and bid strategy optimization.
  • Hands-on experience with tools like Google Ads Editor, Google Analytics, and SEMrush.
  • Strong understanding of A/B testing, conversion tracking, and campaign analytics.
  • Excellent communication skills and attention to detail.
  • Ability to manage multiple campaigns and meet tight deadlines.


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