Digital Marketing Specialist

2 weeks ago

Karachi, Sindh, Pakistan beBeeAdwords Full time
We are seeking a highly responsible specialist to optimize successful marketing campaigns. The ideal candidate will be a talented, creative, and experienced individual with expertise in designing marketing campaigns around organizational objectives.Responsibilities:
  • Research and analyze campaigns across various search engines.
  • Create, classify, and refine keyword lists to develop an inclusive campaign that drives competent visitors to client sites.
  • Communicate effectively about timelines, objectives, performance reporting, and competitive intelligence analysis.
  • Apply successful bidding plans and efficient keyword organization.
  • Continuously observe, revise, and improve ad text as required.
  • Analyze and assess the implementation of campaigns and interpret quantitative and qualitative data into suggestions for revising the strategy.
Key Skills:

Required Qualifications:

  • Google AdWords certification or equivalent proficiency is advantageous.
  • Understanding of the basics of Google Analytics is essential.
  • Proficiency in using MS Excel (Pivot Tables) for evaluation is necessary.
  • E-commerce marketing experience is preferred.

Priorities:

  • Strong investigative, verbal, and written skills.
  • A gregarious personality with the ability to create complex data into suggested actions.
  • Detail-oriented and well-planned approach.
  • Strong prioritization and time management skills.
  • Investigative and problem-solving proficiencies to find resolutions to various PPC advertising challenges.
  • A self-starter with a can-do approach and robust work ethic.
  • Excellent phone and internet capabilities.

Requirements:

  • Bachelor's degree from a certified institution, preferably in business, marketing, or a related field.
  • 2-4 years or more of PPC experience.
  • Strong computer skills, especially Excel.
  • Google AdWords certified or equivalent experience.

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