Digital Marketing Specialist

1 day ago

Rawalpindi Cantonment, Pakistan beBeeDigitalMarketing Full time
Digital Marketing Strategist

As a key member of our marketing team, we are seeking an individual to drive lead generation efforts through our website and other digital marketing channels.

We require a Bachelor's degree in Marketing or a related field. Graphic design experience is also highly valued.

The successful candidate will be responsible for developing, implementing, and managing digital marketing campaigns, including SMO, SEM, and SMM strategies.

Additionally, the selected candidate will participate in the development of new product launch materials, such as sell sheets, catalogs, videos, and webinars.

Key qualifications include experience in building AdWords campaigns from the ground up, understanding optimal account structure, match types, quality score, and organizing campaigns to meet business objectives.

Proven ability to seek out opportunities to generate online traffic, crush goals, and develop new ideas is essential.

Extensive knowledge and experience with ad traffic networks and publishing principles/processes to facilitate high-quality product outcomes and easy access to online materials are also necessary.

Responsibilities include managing reporting platforms like Google Analytics, Webmaster, etc., to gain actionable insights and provide recommendations.

Participation in the development of marketing and communication strategies leveraging social media and web analytics is also expected.

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