Digital Marketing Strategist

6 days ago


Rawalpindi Cantonment, Pakistan ACE Money Transfer Full time

At ACE Money Transfer, we are seeking a skilled professional to drive marketing performance and optimization across brand activation and demand generation activities.

About the Role
  • This is an opportunity to leverage your analytical skills and expertise in statistical modeling to inform business decisions and drive growth.
Key Responsibilities
  • Collaborate with cross-functional teams to gather measurement requirements and identify opportunities for advanced data analysis to deliver actionable insights and recommendations.
  • Conduct exploratory data analyses and investigations using machine learning to solve complex problems from ideation to production.
  • Present findings and results to stakeholders, including senior management, effectively communicating complex analysis to inform business decisions.
  • Work with IT and Reporting teams to develop relevant data sources and ensure model adoption across regions.
  • Operationalize and industrialize statistical models to meet performance metrics and maintain them within BI dashboards.
  • Educate and support marketing teams on interpreting insights and adopting best practices.
  • Prioritize projects aligned with organizational objectives.
  • Partner with external suppliers to deliver marketing evaluation projects where necessary.
Requirements
  • Strong understanding of lifestyle markets and professional presentation skills.
  • Excellent analytical, written, and verbal communication skills.
  • Strategic thinking, problem-solving, and interpersonal skills.
  • Ability to adapt to changing strategies and priorities.


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