Marketing Specialist Lead

1 week ago


Islamabad, Islamabad, Pakistan Kodifly Full time

About Kodifly

Kodifly is a pioneering firm in the field of infrastructure monitoring, leveraging advanced spatial intelligence to drive innovation.

Job Description:

We are seeking a skilled Marketing Specialist to enhance our digital presence and lead generation efforts. This role involves crafting and executing digital marketing strategies to elevate our brand in the spatial intelligence and infrastructure monitoring sectors. The successful candidate will work collaboratively with our Technical Content Writer and Graphic Designer to create a cohesive content strategy that resonates with our B2B audience.

Key Responsibilities:

  • Digital Marketing Strategy:
  1. Develop and implement digital marketing strategies to increase brand visibility and lead generation across various digital platforms.
  2. Manage SEO, email, and social media campaigns.
Content Strategy Development:
  1. Collaborate with the team to develop content strategies that align with business objectives and address customer pain points.
  2. Plan and execute the content calendar for all digital platforms ensuring consistent engagement and lead nurturing.
  3. Oversee the distribution of content across all digital channels.
Collaboration and Coordination:
  1. Coordinate with the Graphic Designer to ensure that all digital content is visually appealing and on-brand.
  2. Act as a liaison between marketing, sales, and technical teams to ensure campaign and content alignment with technical capabilities and business objectives.
  3. Report on marketing campaign results and develop ways to improve future company strategies.

Qualifications:

  • Bachelor's degree in Marketing, Business, or related field.
  • Proven experience in digital marketing and content strategy, preferably in a B2B or tech-focused environment.
  • Strong understanding of current online marketing concepts, strategy, and best practices.
  • Experience with SEO/SEM, lead generation, and email marketing.
  • Familiarity with analytics tools such as Google Analytics.
  • Excellent verbal and written communication skills.
  • Ability to work collaboratively in a fast-paced, team-oriented environment.

Benefits:

  • Opportunity to work with cutting-edge technology in a rapidly evolving field.
  • A collaborative environment where innovation is encouraged and rewarded.
  • Competitive salary and share options.
  • Professional and personal growth opportunities.

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