Innovative Brand Strategist

2 weeks ago

Lahore, Punjab, Pakistan beBeeCreativeMarketing Full time 600,000 - 1,000,000

As a creative marketing specialist, you will play a pivotal role in shaping visual identities and executing marketing initiatives that resonate with our audience. This involves conceptualizing campaigns, leading art direction, and developing visuals that reflect the brand ethos and drive engagement across platforms.

Creative Direction & Campaign Development
  • Develop campaign concepts that align with the brand identity.
  • Collaborate on art direction for photo and video shoots to ensure storytelling, styling, and mood are cohesive with the brand vision.
  • Coordinate shoot production, working closely with photographers, stylists, models, and vendors to bring creative visions to life.
Content & Visual Marketing
  • Create engaging visuals and creative assets for websites, landing pages, and digital campaigns that capture the essence of the brand.
  • Oversee styling for campaigns to ensure a consistent look and feel across all platforms.
  • Craft compelling content for newsletters, email marketing, and promotional materials that resonate with our audience.
Digital & Social Media Execution
  • Collaborate with marketing teams on user-generated content strategies to enhance brand visibility.
  • Support the rollout of social media content calendars, ensuring timely and impactful creative execution.
  • Align creative efforts with digital performance goals, such as reach, engagement, and conversion.
Collaboration & Cross-Functional Work
  • Partner with design, production, and marketing teams to ensure creative alignment across collections and launches.
  • Work with client advisory and sales teams to integrate creative marketing efforts with customer experiences.
  • Contribute to creative brainstorming sessions, sharing ideas that elevate brand visibility and awareness.
Performance & Insights
  • Monitor the impact of creative campaigns through analytics and audience feedback to inform future strategies.
  • Recommend improvements in storytelling, visuals, and channel mix based on data-driven insights.
Key Attributes
  • A creative thinker with a keen eye for aesthetics and attention to detail.
  • The ability to balance storytelling with business goals and metrics.
  • Highly collaborative with a proactive, problem-solving mindset and excellent communication skills.
  • A passion for fashion, styling, and brand-led storytelling, with a deep understanding of social media algorithms and UGC trends.
  • Proficiency in Adobe Creative Suite and familiarity with Shopify, with a strong portfolio showcasing creative marketing expertise.
  • Excellent project management and shoot coordination skills, with the ability to work under pressure and meet deadlines.
  • A Bachelor's degree in marketing, fashion communication, design, or related field.

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