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Digital Brand Manager

2 weeks ago

Lahore, Punjab, Pakistan beBeeContent Full time 7,000,000 - 15,000,000
Senior Digital Content Strategist

As a Senior Digital Content Strategist, you will be responsible for developing and implementing a comprehensive digital content strategy that aligns with our brand's overall marketing goals.

Key Responsibilities:

  • Develop engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
  • Coordinate social media messaging with advertising departments to ensure seamless integration and maximum impact.
  • Manage social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction.
  • Analyse social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
  • Work with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.
  • Monitor and develop reports on competitor activity within social media spaces to stay ahead of the competition.

Job Specifications:

  • Extensive knowledge of social media platforms, web proficiency, computer software proficiency.
  • Team management experience, advertising, copywriting, content creation.
  • Public relations and brand marketing experience, proofreading and editing skills, interpersonal skills.
  • Strong verbal and written communication skills, enthusiastic, energetic, and imaginative.
  • Able to present ideas with conviction, highly organised and flexible, comfortable working as part of a team.
  • Skilled at negotiating and motivating others, commercially aware, smart in appearance.