Digital Advertising Campaign Manager

2 days ago


Islamabad, Islamabad, Pakistan beBee Careers Full time

Expert Digital Advertising Specialist - Remote Opportunity

We are seeking a highly skilled Google Ads and Facebook Ads specialist to excel in managing and optimizing digital advertising campaigns.

About This Role:

This role involves strategic campaign management, optimization, and analysis to drive traffic to our website and generate leads.

Key Responsibilities:

  • Campaign Optimization: Manage and optimize Google Ad campaigns to achieve maximum return on investment.
  • Audience Definition: Collaborate with the marketing team to define target audiences and set campaign goals.
  • Digital Platform Selection: Identify the most effective digital platforms and ad formats for each campaign.
  • Campaign Setup and Launch: Set up, launch, and monitor advertising campaigns on Google Ads and Merchant Center.
  • A/B Testing: Conduct A/B testing of ad creatives, copy, and landing pages to enhance campaign performance.
  • Performance Monitoring: Ensure campaigns meet key performance indicators through continuous optimization.

Requirements:

  • Bachelor's Degree: Bachelor's degree in Marketing, Business Administration, or related field.
  • Professional Experience: Proven 1 or 2 years of experience as a Google Ads Specialist or a similar role.
  • Google Ads Expertise: Expertise in managing and optimizing Google Ad campaigns.
  • Keyword Research and Copywriting: Experience with keyword research, ad copywriting, and A/B testing.
  • Analytical Mindset: Analytical mindset with the ability to identify trends and insights.
  • Communication Skills: Excellent communication and teamwork skills.
  • Google Analytics Experience: Experience with Google Analytics and other relevant tools.


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