
Digital Advertising Specialist
4 days ago
Main duties and responsibilities include but are not limited to the following:
- Create and plan a variety of digital advertising campaigns across multiple platforms.
- Manage and oversee online search engine marketing accounts.
- Implement strategies to mitigate risk associated with click fraud.
- Develop, launch, and optimize various digital advertising campaigns.
- Analyze and report on campaign performance in detail.
- Oversee existing campaigns and provide recommendations for optimization.
- Stay up-to-date with industry trends and best practices in digital advertising.
- Cultivate innovative ideas for growth and expansion.
- Design, execute, and measure experiments and conversion tests.
- Prior experience with managing digital advertising campaigns on Google Search, Shopping, and Display Ads is required.
- Familiarity with website analytics using various tools is necessary.
- A degree in Business or a related field is preferred.
- Strong analytical skills are essential.
- Proficiency in social media tools is required.
- Knowledge of online marketing channels and major marketing strategies is necessary.
- Positive attitude, attention to detail, and strong customer service skills with excellent multitasking and organizational abilities are required.
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