Driving Business Growth through Strategic Marketing

2 days ago

Lahore, Punjab, Pakistan beBeeMarketing Full time $90,000 - $120,000

**Marketing Manager Role**

Job Overview

To lead the strategic development and flawless execution of marketing plans for the company's portfolio, ensuring delivery on brand equity, business growth, and innovation objectives. This includes P&L responsibility, brand health tracking, and cross-functional coordination to drive performance and market leadership.

Key Responsibilities:
  • Develop and implement annual brand plans across the 4Ps (Product, Price, Place, Promotion) to meet revenue, profit, and market share goals.
  • Monitor, evaluate, and optimize marketing campaigns; assess ROI and propose enhancements for greater impact.
  • Ensure close integration with R&D, Supply Chain, Sales, and Trade Marketing for seamless in-market activation.
  • Co-lead the innovation pipeline and NPD agenda with R&D, Commercialization, and Operations teams.
  • Adapt and execute global/regional strategies and best practices tailored to the local context.
  • Support AOP and SBP development; monitor brand budgets and ensure effective allocation of A&M spend.
  • Lead creative development, media planning, and research in collaboration with external partners.
  • Leverage consumer, shopper, and market insights to drive brand performance and innovation.
  • Build strong partnerships and capability in creative, media, and research agencies.
  • Ensure all marketing practices are compliant with GCS and internal controls.

The ideal candidate will have a strong background in brand management, with experience in developing and executing marketing plans that drive business growth and innovation. They will also have excellent stakeholder management and influencing skills, as well as the ability to build and execute full-spectrum marketing plans with a sharp understanding of market dynamics, consumer behavior, and business KPIs.

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