
Lead Digital Strategist
3 days ago
Marketing Operations Excellence
This leadership role at Buildcon Technologies drives excellence in marketing operations by leading cross-functional teams and collaborating with stakeholders.
As a seasoned marketing expert, you will oversee the development and implementation of comprehensive marketing strategies that drive business outcomes.
Core Responsibilities:- Strategic Campaign Development: Crafts and implements integrated marketing campaigns that meet business objectives.
- Brand Ambassadorship: Serves as a brand ambassador, upholding the company's image across social media platforms.
- Business Growth Initiatives: Identifies opportunities for business growth through digital marketing innovations.
- Performance Metrics and Analysis: Tracks and evaluates key performance metrics to inform data-driven decisions.
- Digital Asset Management and Oversight: Manages and maintains digital marketing assets and their associated workflows.
- Return on Investment Analysis and Optimisation: Conducts thorough ROI and KPI analysis to optimize campaign performance and improve ROI.
- Market Intelligence and Strategic Decision Making: Utilizes market intelligence to inform strategic decisions regarding resource allocation and campaign optimization.
- Enhancing Website Traffic and User Engagement: Develops and implements strategies to enhance online traffic and user engagement on the company website.
- Effective Resource Allocation: Allocates resources effectively to ensure seamless operation of digital marketing campaigns.
- Governance of Online Content: Oversees and governs online content published across multiple platforms.
- Thorough Competitor Analysis: Conducts detailed competitor analysis to provide actionable insights for strategic improvement.
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