Digital Experience Strategist

3 days ago


Lahore, Punjab, Pakistan JICS Tech Full time

Job Title: Digital Experience Strategist

About JICS Tech:

We are a pioneering real estate investment firm utilizing technology to revolutionize the property investment landscape. Our vision is to provide effortless access to high-quality real estate investments worldwide.

Job Summary:

The Digital Experience Strategist will be responsible for developing, implementing, and managing digital experience strategies to enhance our company's online presence and drive effective digital marketing efforts.

  • Design and implement a comprehensive digital experience strategy that aligns with our business objectives.
  • Develop and execute all digital experience initiatives, including web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Lead the creation and maintenance of our social media presence across all digital platforms.
  • Analyze and report on the performance of all digital experience campaigns, assessing against set goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the findings.
  • Craft innovative growth strategies through digital marketing.
  • Collaborate with internal teams to design and develop landing pages, enhancing user experience.
  • Leverage analytical expertise to evaluate end-to-end customer experience across multiple channels and touchpoints.
  • Partner with agencies and vendors as necessary.
  • Evaluate emerging technologies, providing thought leadership and guidance for adoption where applicable.
Requirements:
  • Bachelor's or Master degree in Marketing or a related field.
  • Minimum 5 years of experience in digital marketing, preferably within the industry.
  • Demonstrated success in managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
  • Highly creative individual with experience in identifying target audiences and designing engaging digital campaigns.
  • Experience in optimizing landing pages and user funnels.
  • Familiarity with website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.).
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Strong analytical skills and data-driven decision-making capabilities.


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