
Digital Experience Strategist
3 days ago
Job Title: Digital Experience Strategist
About JICS Tech:
We are a pioneering real estate investment firm utilizing technology to revolutionize the property investment landscape. Our vision is to provide effortless access to high-quality real estate investments worldwide.
Job Summary:The Digital Experience Strategist will be responsible for developing, implementing, and managing digital experience strategies to enhance our company's online presence and drive effective digital marketing efforts.
- Design and implement a comprehensive digital experience strategy that aligns with our business objectives.
- Develop and execute all digital experience initiatives, including web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Lead the creation and maintenance of our social media presence across all digital platforms.
- Analyze and report on the performance of all digital experience campaigns, assessing against set goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the findings.
- Craft innovative growth strategies through digital marketing.
- Collaborate with internal teams to design and develop landing pages, enhancing user experience.
- Leverage analytical expertise to evaluate end-to-end customer experience across multiple channels and touchpoints.
- Partner with agencies and vendors as necessary.
- Evaluate emerging technologies, providing thought leadership and guidance for adoption where applicable.
- Bachelor's or Master degree in Marketing or a related field.
- Minimum 5 years of experience in digital marketing, preferably within the industry.
- Demonstrated success in managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Highly creative individual with experience in identifying target audiences and designing engaging digital campaigns.
- Experience in optimizing landing pages and user funnels.
- Familiarity with website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.).
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven decision-making capabilities.
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