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1 week ago
We are seeking a seasoned Digital Marketing Strategist to join our team.
This key role involves driving the development and implementation of a comprehensive digital marketing strategy, encompassing various facets such as online presence management, reputation maintenance, audience building, and social media content creation.
Key Responsibilities:- Develop and implement a digital marketing strategy
- Create visual concepts for promotional activities
- Manage the digital marketing calendar
- Maintain the online presence and reputation of the company across multiple platforms (Meta, BBB, Angie, Yelp, GMB, etc)
- Monitor and resolve negative reviews in collaboration with CSRs and Jeff D
- Respond to all online inquiries and forms submitted through the company website
- Audience building within Service Titan (our CRM)
- Oversee the creation and maintenance of social media content
- Manage the Sprout platform and coordinate timing of campaigns across multiple social media platforms
- Create postings, manage and modify campaigns, evaluate campaigns
- Google My Business Management
- Digital Creative Ad Library - Maintain, Request, Deliver, Organize assets, Dropbox creative asset organization
- Coordinate with outside vendors for Direct Mail campaigns
- Create and update digital marketing reports
- Oversee the digital marketing budget
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