Senior Social Media and Email Marketing Manager

4 days ago


Lahore, Punjab, Pakistan beBee Careers Full time
Social Media and Email Marketing Specialist

In this role, you will develop and execute comprehensive digital marketing strategies that drive engagement and conversions across multiple channels. You will create and execute social media campaigns that align with our brand voice and messaging guidelines and design and deploy email marketing campaigns that resonate with our target audience and drive results.

  1. You will track and analyze campaign performance using various analytics tools and provide actionable insights to inform future strategies.
  2. You will work closely with cross-functional teams to align messaging and ensure consistency across all touchpoints.
  3. You will stay up-to-date with industry trends and best practices and adjust strategies accordingly.

Responsibilities

  • Develop and execute a unified content strategy across social media platforms.
  • Create and schedule engaging visual and video content using industry-standard tools.
  • Manage influencer collaborations and engage with online communities.
  • Track and analyze engagement metrics and adjust strategies based on insights.

Requirements

  • Bachelor's degree in Marketing, Communications, or related field.
  • 3+ years of digital marketing experience in a law firm or legal services company (required).
  • Strong understanding of law firm brand sensitivities, ethics, and confidentiality in public-facing messaging.
  • Proven expertise in managing multichannel content calendars and digital campaigns.

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