Social Media Marketing Specialist

3 days ago

Karachi, Sindh, Pakistan beBee Careers Full time
Job Summary:
Social media executives are responsible for developing and executing tailored social media strategies for clients. This role requires a deep understanding of branding, audience engagement, and content strategy.

Main Responsibilities:
Content Strategy & Planning
  • Develop and execute social media strategies for clients.
  • Research industry trends, competitors, and audience behaviors to craft data-driven content plans.
  • Plan monthly content calendars with a mix of static posts, videos, reels, and interactive formats.
  • Content Creation & Execution
    • Collaborate with designers, videographers, and copywriters to produce engaging content.
    • Oversee content production, ensuring high-quality visuals, captions, and storytelling.
    • Experiment with trends, memes, and viral content to boost engagement while maintaining brand identity.
    • Community Management & Engagement
      • Monitor comments, messages, and interactions across all platforms, fostering engagement and building brand loyalty.
      • Implement influencer collaborations, brand partnerships, and user-generated content strategies.
      • Respond to audience queries and feedback, maintaining a consistent brand voice.
      • Performance Analysis & Growth
        • Track key metrics (engagement, reach, conversions, etc.) and prepare reports with insights.
        • Continuously optimize content based on performance data and A/B testing.
        • Stay ahead of platform algorithms and trends to maximize organic growth.
        • Paid Campaigns & Ads (if applicable)
          • Collaborate with the media buying team to integrate organic and paid social strategies.
          • Assist in setting up and monitoring paid ad campaigns on platforms like Facebook, Instagram, TikTok, and LinkedIn.
Required Skills and Qualifications:
  • Experience in social media marketing, content creation, or brand management.
  • Strong understanding of content marketing, branding, and digital trends.
  • Ability to create engaging and platform-optimized content (Instagram, TikTok, LinkedIn, etc.).
  • Excellent writing, communication, and storytelling skills.
  • Proficiency in social media tools (Meta Business Suite, Buffer, Sprout Social, etc.).
  • Basic knowledge of design tools (Canva, Adobe Suite) is a plus.
  • Analytical mindset with experience in performance tracking and reporting.
Benefits:
  • Work on exciting projects in branding and marketing.
  • Freedom to experiment and push creative boundaries.
  • Opportunity to grow as a professional.

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