
Marketing Operations Analyst
5 days ago
We are looking for a detail-oriented Marketing Operations Analyst to support our marketing team in executing campaigns, managing digital tools, and analyzing marketing performance. This is a great opportunity for someone with at least 1-2 years of marketing experience who is eager to contribute to a fast-paced team and grow within the field.
About the Job:
- You will be responsible for assisting in the development and execution of marketing campaigns, including email marketing, social media, and content marketing.
- Manage and optimize marketing automation and CRM systems, specifically HubSpot and Mailchimp.
- Create and schedule email campaigns, ensuring audience segmentation and A/B testing for optimal results.
- Support content creation for blogs, newsletters, website copy, and social media.
- Monitor and report on campaign performance using analytics tools to improve marketing strategies.
- Coordinate with design and sales teams to ensure marketing materials align with brand guidelines and business goals.
- Conduct competitor and market research to identify new marketing opportunities.
- Assist in organizing promotional events and trade shows.
- Maintain the marketing calendar and project timelines to ensure deadlines are met.
Key Responsibilities:
- Analyze campaign performance and provide insights for improvement.
- Manage and optimize marketing automation and CRM systems.
- Create and schedule email campaigns.
- Support content creation for various marketing channels.
- Collaborate with cross-functional teams to ensure marketing alignment.
Requirements:
- A minimum of 1-2 years of experience in marketing, preferably in digital marketing or marketing coordination.
- Proficiency with HubSpot and Mailchimp is required.
- Experience with social media platforms, content management systems, and email marketing best practices.
- Strong analytical and problem-solving skills.
- Ability to multitask and manage multiple projects in a fast-paced environment.
- Familiarity with SEO, Google Analytics, and paid advertising (Google Ads, Meta Ads) is a plus.
- Basic design skills in Canva or Adobe Creative Suite are an advantage.
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