Brand Management Director

5 days ago


Islamabad, Islamabad, Pakistan Zong CMPak Ltd Full time
Job Overview

The Deputy Director Marketing - Brands & Media is a strategic leadership position responsible for managing and enhancing brand equity, ensuring effective media planning and buying, and executing impactful out-of-home activations.

Key Responsibilities:
  • Brands Management:
    • Drive demand generation for products, offers, and services through cohesive communication across all touchpoints.
    • Align brand strategy with Zong's commercial objectives to position it as a leader in Pakistan's digital transformation.
    • Establish Zong's brand as extraordinary in the industry, leveraging its connection with China Mobile.
    • Oversee all product communication (Digital, TV, Radio, Print, POS), ensuring alignment with business objectives and quality standards through pre-launch assessments and post-launch evaluations.
    • Manage relationships with advertising agencies, conducting quarterly performance evaluations to ensure top-tier industry standards.
    • Strengthen brand equity for Zong across all customer touchpoints.
    • Provide leadership and guidance to teams managing branding, media, and marketing operations.
  • Media Planning & Buying:
    • Develop effective media strategies aligned with long-term brand objectives.
    • Propose, manage, and evaluate Zong's thematic and tactical media plans.
    • Ensure efficient and innovative presence across all media channels, including Digital Platforms, TV, Radio and cable networks.
    • Negotiate and acquire media properties at the best possible rates.
    • Monitor and reconcile planned versus actual airtime, ensuring accuracy and transparency.
    • Provide strategic and tactical recommendations to product teams and senior management regarding marketing communication and media touchpoints.
    • Lead presentations to senior management for review, feedback, and approvals.
  • Marketing Operations:
    • Oversee OOH media planning, execution, monitoring, and reporting, ensuring compliance with KPIs.
    • Manage vendor and agency contracts related to OOH and activation activities.
    • Plan and execute brand activations, ensuring impactful and timely delivery.
    • Evaluate, plan, and manage sponsorships and events, monitoring their impact and reporting results.
    • Support segment & products teams with operational marketing tasks to ensure seamless execution.


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