Director Brands

4 weeks ago

Islamabad, Islamabad, Pakistan iGate Technologies Full time

We're on the lookout for a brand manager, who will make a customer's purchase journey enriching. Being someone who will shape the brand image, we are hiring a brand specialist who will understand consumer insights and execute marketing campaigns as per what the consumers want. Our ideal candidate is a strategic brand manager, who can build brand awareness while augmenting the brand value and the overall profitability of the company. The brand manager should be flexible and easily adapt to the dynamic and transitional market of today.

Responsibilities
  • Develop and execute a comprehensive brand strategy that aligns with the company's overall goals and objectives.
  • Define and refine the brand's unique value proposition, ensuring it resonates with the target audience and distinguishes the brand from competitors.
  • Oversee the development and maintenance of the brand's visual and verbal identity, including logos, color schemes, messaging, and tone of voice.
  • Lead the creation of integrated marketing campaigns that effectively communicate the brand's message and drive brand awareness and engagement.
  • Monitor and manage brand equity, tracking brand health metrics and implementing strategies to enhance brand perception and loyalty.
  • Build and manage a high-performing brand team, providing guidance, mentorship, and clear direction to achieve brand objectives.
  • Collaborate closely with other departments such as product development, sales, and customer service to ensure alignment with the brand strategy.
  • Conduct market research to stay updated on industry trends, consumer preferences, and competitive landscape, using insights to inform brand decisions.
  • Develop and manage the brand budget, allocating resources effectively to achieve brand goals.
  • Establish and track key performance indicators (KPIs) to measure the success of branding initiatives and make data-driven decisions.
Qualifications
  • Bachelor's degree in marketing, business, or a related field (Master's degree preferred).
  • Proven experience (8-10+ years) in brand management, with a track record of successfully developing and executing brand strategies.
  • Strong leadership and team management skills, with experience leading cross-functional teams.
  • Exceptional communication and interpersonal skills, with the ability to inspire and influence others.
  • Analytical mindset with the ability to use data and market research to inform branding decisions.
  • Creative thinker with a keen eye for design and branding aesthetics.
  • Demonstrated ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
  • Proficiency in brand management software and marketing tools.
  • A passion for brand-building and a deep understanding of consumer behavior.
  • Exceptional project management skills and the ability to meet deadlines and deliver results.
Benefits
  • Fuel Allowance
  • Medical Insurance
  • Free Lunch Facility (In-house)
  • GYM Passport (Panel Gym's Free of Cost)
  • Participatory Fund
  • Market Competitive Salary
  • Learning & Challenging Work Environment
  • Amazing Work Culture
  • Paid Time off
  • Group Life Insurance
  • Gratuity
  • Maternity Leaves and many more
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