Consumer Marketing Strategist

5 days ago


Islamabad, Islamabad, Pakistan PaaySay Ltd Full time

Company Overview

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At PaaySay Ltd, we're passionate about disrupting the international payments space. Our fast-paced environment fosters collaboration among a global team comprising experts from HP, HSBC, Warwick Business School, Imperial College, Queen Mary University, and many more.

We're dedicated to making money transfers seamless, efficient, and cost-effective. As a Marketing Officer, you'll play a crucial role in achieving this vision by driving evangelism amongst our customers.

Your primary objective will be to grow the level of enthusiasm amongst our customers, delighting, surprising, and deepening their love for the brand. You'll deploy a significant media budget to scale and grow the business within specific audiences (e.g., ethnic communities, students, expats) and across mass media channels.

You'll oversee creative production, ensuring the tone and message align perfectly with our brand identity. Our goal is to set a high bar with successful stunts and content marketing campaigns that drive customers closer to the brand, establish our challenger status, and increase awareness.

Key Responsibilities
  1. Develop and execute a growth-focused marketing strategy, incorporating both brand and direct response elements.
  2. Drive customer acquisition and retention efforts through innovative marketing initiatives.
  3. Leverage data-driven insights to inform marketing decisions and optimize campaign performance.
  4. Maintain a deep understanding of our target audience, tailoring marketing strategies to resonate with their needs and preferences.
  5. Foster strong relationships with cross-functional teams, including Product, to ensure seamless execution of marketing initiatives.
  6. Continuously evaluate and improve marketing strategies, staying ahead of industry trends and best practices.


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