Digital Content Strategist

2 days ago


Islamabad, Islamabad, Pakistan Global Marketing Services Full time

We are looking for a talented Digital Content Strategist to administer our social media accounts. As part of Global Marketing Services, you will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.

As a Digital Content Strategist, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company's views creatively.

Key Responsibilities
  • Perform research on current benchmark trends and audience preferences to develop a comprehensive social media strategy
  • Design and implement a social media plan to align with business objectives
  • Set specific objectives and report on Return on Investment (ROI)
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Monitor Search Engine Optimization (SEO) and web traffic metrics
  • Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Oversee social media accounts design (e.g. Facebook timeline cover, profile pictures and blog layout)
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools and applications
Requirements
  • Proven work experience as a Digital Content Strategist or Social Media Marketing Lead
  • Hands-on experience in content management
  • Ability to deliver creative content (text, image and video)
  • Solid knowledge of SEO, keyword research and Google Analytics
  • Knowledge of online marketing channels
  • Familiarity with web design
  • Analytical and multitasking skills
  • Bachelor's degree in Marketing or relevant field


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