Search Engine Optimization Specialist

2 days ago

Lahore, Punjab, Pakistan beBee Careers Full time

Job Summary:

Create and implement search engine optimization strategies to increase website traffic and improve online visibility. Collaborate with cross-functional teams to develop and execute SEO plans that align with business goals.

  • Develop and execute keyword research strategies to identify target audience needs and preferences
  • Conduct thorough website audits to identify areas for improvement and opportunities for growth
  • Optimize website content, including meta tags, titles, and descriptions, to improve search engine rankings
  • Analyze website performance using tools such as Google Analytics to track progress and identify areas for improvement
  • Stay up-to-date with the latest search engine algorithms and best practices to ensure continued success

About This Role:

This is a highly technical role requiring expertise in search engine optimization, keyword research, and web development. The ideal candidate will have a strong understanding of how search engines work and be able to apply this knowledge to drive business results.

Responsibilities:

  1. Create and optimize HTML web pages for search engine friendly standards
  2. Analyze search traffic volumes and competition for targeted keywords
  3. Develop search engine friendly copywriting for web pages and meta tags
  4. Provide recommendations on improving websites' search engine friendliness
  5. Manage manual submissions to search engines and directories, including regular resubmissions
  6. Produce monthly position reports for each site
  7. Continuously review campaign success and identify areas for improvement
  8. Research and develop link popularity programs
  9. Stay current with the latest trends and developments in search engine optimization and the wider digital marketing landscape

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