
Email Marketing Strategist
6 days ago
We are seeking a highly skilled Email Marketing Specialist to join our CRM team at Prime System Solutions.
The ideal candidate will be an excellent communicator, a strong collaborator, and an organized planner who uses data to continuously enhance customer experiences.
Key Responsibilities:- Manage and execute our monthly email newsletter program.
- Create engaging content plans and compelling narratives for subscribers.
- Collaborate with the Content Team to develop stories that resonate with customers and enhance the subscription value.
- Develop creative briefs for our design and copy teams.
- Strategize when to repurpose existing content versus creating new, email-specific content.
- Set up, test, and deploy email campaigns.
- Analyze engagement data and optimize email content for better performance.
- Expand the program by increasing email frequency and enhancing personalization.
- Work with the Senior Email Marketing Specialist to manage the subscriber preference center and implement related content plans.
- Support ad-hoc email campaigns as needed.
- Partner with internal teams to translate business goals into effective email marketing strategies.
- Manage end-to-end email processes, including brief creation, campaign setup, testing, deployment, and performance analysis.
- Assist with lead generation, outage notifications, customer surveys, product cross-sell campaigns, and more.
- Stay updated on email marketing trends and tools to improve campaign performance.
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