Digital Marketing Expert: Paid Advertising Specialist

3 days ago


Lahore, Punjab, Pakistan beBee Careers Full time
Meta Ads & Google Ads Specialist Role

The ideal candidate for this position is a highly motivated and results-oriented Meta Ads/Google Ads specialist with a passion for digital marketing. This individual will be responsible for launching and managing paid digital advertising campaigns across various platforms, with a primary focus on Google Ads.

Key Responsibilities:

  1. Leverage market research to understand target audiences and develop comprehensive marketing plans aligned with the overall business strategy.
  2. Develop and execute digital marketing strategies that align with the company's objectives, including launch and management of paid digital advertising campaigns.
  3. Analyze campaign data and use tools like Google Analytics to track and measure performance, identify areas for improvement, and optimize campaigns for better results.

Requirements:

  • A strong understanding of SEM/PPC principles and auction dynamics.
  • Excellent keyword research and competitive analysis skills.
  • Experience with conversion tracking and attribution modeling.
  • Strong analytical skills with the ability to interpret data and draw actionable insights.
  • Excellent communication and presentation skills.

Benefits:

  • Competitive salary and benefits package.
  • Opportunity to work on a variety of challenging and rewarding projects.
  • Continuous learning and development opportunities.


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