Digital Marketing Expert

5 days ago


Lahore, Punjab, Pakistan beBee Careers Full time

We are seeking a seasoned digital marketing expert to oversee and optimize our E-commerce store's search engine optimization, paid advertising, social media presence, and tracking systems. This ongoing role is ideal for a skilled professional who can drive traffic, enhance conversions, and improve ad performance across multiple platforms.

Key Responsibilities:
  • Search Engine Optimization (SEO) & Paid Advertising (SEM): Optimize website rankings, develop keyword strategies, and manage ad campaigns.
  • Social Media Advertising: Create, manage, and optimize paid advertising campaigns on Facebook, Instagram, and other platforms.
  • Conversion Tracking: Set up and maintain Google Tag Manager, Facebook Pixel, and Google Analytics for accurate data insights.
  • Product Feed Management: Ensure proper synchronization between Shopify, Facebook, and Google Merchant Center.
  • Social Media Strategy Development: Develop and optimize ads across Facebook, Instagram, and other platforms.
  • Continuous Improvement: Track key performance indicators (KPIs), analyze performance data, and refine strategies for improved results.
Requirements:
  • Education: Degree in Marketing, Digital Marketing, E-commerce, Business, or a related field (preferred but not required).
  • Experience:
    • Minimum 3+ years of experience in SEO, SEM, and digital advertising.
    • Proven track record of running successful ad campaigns on Facebook, Instagram, and Google.
    • Hands-on experience with Shopify, Google Merchant Center, Facebook Commerce Manager, and PPC advertising.
  • Technical Skills:
    • Strong knowledge of Google Tag Manager, Facebook Pixel, and Google Analytics.
    • Proficiency in keyword research, performance analysis, and ad copywriting.
    • Familiarity with A/B testing, retargeting strategies, and conversion rate optimization (CRO).
    Seniority Level:

Mid-Senior level

Employment Type:

Full-time

Job Function:

Marketing and Sales



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