Email Marketing Specialist

2 weeks ago

Islamabad, Islamabad, Pakistan beBee Careers Full time

The Email Marketing Specialist plays a vital role in driving our CRM marketing strategy forward. This position oversees the email marketing team and is responsible for creating engaging messaging, coding, and executing email campaigns to ensure successful delivery.

Key Responsibilities:
  • Team Management: Lead a team of email marketers, providing guidance, support, and performance feedback to drive success.
  • Campaign Development: Develop and implement lead generation programs to increase our subscriber base and enhance email marketing efforts.
  • Email Campaign Execution: Ensure email and SMS marketing campaigns align with our marketing strategy and business goals, while maintaining industry compliance.
  • Performance Analysis: Monitor and analyze campaign performance using metrics such as open rates, click-through rates, and conversion rates to inform data-driven improvements.
  • List Management: Segment email lists to effectively target specific audiences.

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