
Global Digital Marketing Specialist
4 days ago
Job Overview:
We are seeking a skilled Global Digital Marketing Specialist to join our team at Borneo Impex, a leading manufacturer and exporter of premium leather and textile products. The ideal candidate will have expertise in international advertising, particularly in the USA and Europe.
Key Responsibilities:
- Plan and execute international paid ad campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other platforms.
- Develop and implement SEO strategies to enhance visibility in the USA & European markets.
- Conduct market research to identify potential clients, competitors, and trends.
- Manage social media presence on LinkedIn, Meta (Facebook & Instagram), and Google Ads for lead generation.
- Create professional graphics using Canva, Photoshop, or Illustrator for social media, ads, and marketing materials.
- Analyze campaign performance and implement data-driven improvements.
- Collaborate with the design and content team to create high-quality ads and marketing materials.
- Track and report key performance indicators (KPIs) to measure campaign success.
Requirements:
- Proven experience in digital marketing and international ad campaigns.
- Expertise in paid advertising (Google Ads, Facebook Ads, LinkedIn Ads).
- Strong knowledge of SEO, social media marketing, and lead generation.
- Proficiency in graphic design software.
- Experience in targeting B2B and B2C clients in the USA and Europe.
- Excellent analytical skills to track ad performance and optimize ROI.
- Ability to work independently and meet deadlines.
Preferred Qualifications:
- Experience in the fashion, leather, or textile industry is a plus.
- Knowledge of email marketing & CRM tools.
- Certifications in Google Ads, Meta Ads, or LinkedIn Advertising are a bonus.
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