Senior Digital Marketing Specialist

2 days ago

Karachi, Sindh, Pakistan beBeeDigital Full time

We are seeking a highly skilled Digital Marketing Executive to join our team. As an integral part of our marketing strategy, this role will be responsible for driving brand-building and digital marketing efforts in export markets.

The successful candidate will have experience in managing social media content for top-of-the-funnel campaigns, ensuring visibility and engagement across platforms like Meta, TikTok, and Google. They will also be responsible for planning and executing awareness campaigns across digital channels in coordination with the creative team.

Key Responsibilities:

  • Social Media Management: Manage and execute organic and paid content for KSA-focused social media channels (Facebook, Instagram, LinkedIn, TikTok).
  • Export Brand-Building: Support export brand-building through top-of-the-funnel campaigns targeting both B2B and B2C audiences.
  • Awareness Campaigns: Plan and execute awareness campaigns (non-transactional) across digital channels in coordination with the creative team.
  • LinkedIn Presence: Manage LinkedIn presence and build reach among interior designers, architects, builders, and distributors in GCC.
  • Campaign Performance: Monitor engagement, impressions, and campaign performance using tools like Meta Business Suite, GA4, and LinkedIn Analytics.

The ideal candidate will have 1–2 years of experience in digital marketing with exposure to international or export-focused content. They should have strong hands-on skills in managing Meta, LinkedIn, and basic TikTok campaigns, as well as comfortable with digital analytics tools like Meta Business Suite, GA4, and LinkedIn Analytics. Excellent written communication and creative briefing skills are essential.

The successful candidate will be curious about consumer behavior across geographies and adaptive to cultural nuances. Familiarity with export or B2B marketing is a plus but not mandatory.

We offer a competitive benefits package including:

  • Medical Insurance
  • Provident Fund
  • EOBI
  • Paid Leaves

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