Public Relations Strategist

2 days ago

Islamabad, Islamabad, Pakistan beBeePRManager Full time $80,000 - $120,000
Public Relations Manager

The Public Relations Manager will be responsible for developing, implementing and overseeing the public relations strategies to enhance the company's brand image. This role requires a strategic thinker with a proven track record in PR and a deep understanding of media relations, influencer marketing and brand communications.

Key Responsibilities
  • Develop and execute a comprehensive public relations plan that aligns with the company's marketing strategy.
  • Identify opportunities for brand-building through strategic partnerships, media relations and influencer engagements.
Ambassador and Influencer Management
  • Identify, negotiate with and manage relationships with brand ambassadors and influencers to drive brand visibility.
  • Ensure that ambassadors and influencers represent the brand consistently and align with the company's values and goals.
  • Monitor the impact and effectiveness of influencer campaigns and optimize strategies based on performance metrics.
Media Relations
  • Cultivate and maintain relationships with media outlets, journalists and key influencers to secure coverage in relevant publications.
  • Develop press releases, media pitches and other materials to generate media interest and manage the company's image.
  • Act as the primary point of contact for media inquiries, coordinating responses and managing crisis communications as necessary.
Content and Campaign Management
  • Oversee the creation and distribution of PR content, including press releases, media kits, newsletters and social media updates related to PR campaigns.
  • Develop a content calendar in collaboration with the marketing team to align PR campaigns with seasonal events, launches and industry trends.
Product Placement in Movies and Media
  • Identify and secure product placement opportunities in movies, TV shows and digital media platforms to expand brand reach.
  • Work closely with production companies, agencies and distributors to negotiate placements and track the exposure generated through these channels.
Brand Positioning and Reputation Management
  • Monitor brand sentiment and manage the brand's reputation in the public sphere, addressing any negative coverage or issues proactively.
  • Develop crisis communication plans and act swiftly in response to any PR crises to protect the brand's image.
Performance Analysis and Reporting
  • Track and analyze the performance of PR campaigns, ambassador/influencer partnerships and media coverage.
  • Generate regular reports and provide insights on the effectiveness of PR activities, making data-driven recommendations for future campaigns.
Requirements
  • Bachelor's degree in Marketing, Communications, Public Relations or related field; Master's degree is a plus.
  • Minimum of 5 years in a public relations or communications role, preferably in sports, lifestyle or entertainment industries.
Skills
  • Strong media and influencer network with an ability to manage high-profile partnerships.
  • Exceptional written and verbal communication skills.
  • Proven experience in crisis management and brand reputation strategy.
  • Proficiency in PR analytics and familiarity with tools for tracking PR effectiveness.
Benefits
  • Fuel Allowance
  • Medical Insurance
  • Free Lunch Facility
  • GYM Passport
  • Participatory Fund
  • Market Competitive Salary
  • SALES COMMISSIONS
  • Learning & Challenging Work Environment
  • Amazing Work Culture
  • Paid Time off
  • Group Life Insurance
  • Gratuity
  • Maternity Leaves

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