Trade Marketing Strategist

3 days ago


Karachi, Sindh, Pakistan beBee Careers Full time

Job Summary

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The role of a Trade Marketing Strategist is to develop and execute marketing plans that enhance product visibility and drive sales in retail and distribution channels. This involves conducting market analysis and consumer insights to optimize promotional efforts, providing regular reports to senior management, and collaborating with trade teams to align marketing initiatives with business objectives.

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This includes managing in-store marketing campaigns, trade promotions, and merchandising strategies to boost product presence. Building strong relationships with distributors, healthcare professionals, and key industry stakeholders ensures smooth execution of strategies.

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Performance monitoring through key performance indicators (KPIs) is crucial for efficient spend and ROI. Ensuring all marketing efforts comply with pharmaceutical industry regulations and ethical standards is also essential.

\Key Responsibilities:\
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  • Developing Trade Marketing Strategies: Creating and executing trade marketing plans in line with the brand plan to enhance product visibility and drive sales in retail and distribution channels.\
  • Market Analysis & Consumer Insights: Conducting research on market trends, competitor activities, and consumer behavior to optimize promotional efforts. Provide regular reports and insights to senior management on category performance, market trends, and key opportunities.\
  • Sales Collaboration: Working closely with the trade teams to align marketing initiatives with business objectives and ensure effective execution to maximize sales and profitability.\
  • Trade Promotions & Campaigns: Managing in-store marketing campaigns, trade promotions, and merchandising strategies to boost product presence.\
  • Stakeholder Engagement: Building strong relationships with distributors, healthcare professionals, and key industry stakeholders. Act as a liaison between the trade and other departments (sales, marketing, supply chain) to ensure smooth execution of strategies.\
  • Performance Monitoring: Tracking and analyzing the effectiveness of trade marketing activities using KPIs. Manage and track budgets for trade activities and promotions to ensure efficient spend and ROI.\
  • Regulatory Compliance: Ensuring all marketing efforts adhere to pharmaceutical industry regulations and ethical standards.\


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