Digital Content Strategist
4 hours ago
We are seeking a skilled Digital Content Strategist to develop and implement comprehensive social media strategies aligned with our brand goals.
Key Responsibilities:- Strategy Development:
- Create and manage content calendars to schedule posts and campaigns across major social media platforms.
- Analyze industry trends, platform updates, and best practices to optimize performance.
- Generate high-quality content tailored to each social media platform.
- Collaborate with designers and copywriters to produce compelling campaigns.
- Monitor and engage with followers, responding to comments and messages in a timely manner.
- Build relationships with influencers and the online community.
- Track key performance metrics such as engagement, reach, conversions, and follower growth.
- Use analytics tools to assess campaign performance and adjust strategies for better results.
- Plan and execute paid social media campaigns to boost visibility and conversions.
- Optimize campaigns for cost efficiency using A/B testing and performance analysis.
Requirements:
- Proven experience as a Social Media Manager or similar role.
- Deep understanding of all major social media platforms.
- Strong content creation skills, including writing, graphic design, and video editing.
- Familiarity with social media management tools and analytics tools.
- Excellent communication and interpersonal skills.
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