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1 week ago
We are seeking a creative and strategic Content Marketing Specialist to drive marketing initiatives forward.
In this role, you will develop compelling content across various channels such as blog posts, social media, newsletters, and website copy to engage our audience.
About the RoleAs a Content Marketing Specialist, you will be responsible for creating high-quality content that showcases our expertise in software technology.
You will analyze website traffic, measure inbound inquiries, and implement strategies to improve conversion rates.
Key Responsibilities- Develop effective content and go-to-market strategies for new products and services
- Execute impactful product marketing campaigns that drive adoption and generate excitement
- Work closely with the engineering team to develop technical content (e.g., blog posts, articles, white papers)
- Establish a consistent posting cadence (e.g., weekly) to maintain an active social media presence
- 1–3 years of experience in B2B content marketing, ideally in the technology or software services sector
- Proven ability to develop and execute successful marketing strategies that drive business growth
- Strong knowledge of digital marketing channels, including SEO, SEM, content marketing, and social media
- Excellent written and verbal communication skills with a knack for creating compelling content
- Analytical mindset with the ability to track, measure, and report on campaign performance
- Experience in a high-growth startup environment
- Familiarity with Agile methodologies
- Experience using marketing automation tools (e.g., HubSpot, Marketo)
- Full-time employment
- Associate-level position
- Marketing, Engineering, and Other job functions
- Information Technology & Services, Software Development, and IT Services and IT Consulting industries
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