Marketing Media Buyer

3 days ago


Lahore, Punjab, Pakistan The Xpert Solutions Full time
Digital Marketing Expert / Performance Marketing Expert

The Xpert Solutions is seeking a talented Digital Marketing Expert to join our marketing team. As a key member of our team, you will be responsible for developing and implementing effective media buying strategies across various channels.

Main Responsibilities:
  • Bid Management: Develop and execute media buying strategies for TOF, MOF, BOF campaigns to maximize ROI.
  • Optimization: Provide expert advice on campaign optimization, including audience testing, content selection, and budget allocation.
  • Data Analysis: Utilize data segmentation and analysis to inform marketing decisions and drive business growth.
  • Performance Analysis: Collaborate with the Marketing Lead to analyze marketing performance and identify areas for improvement.
  • Competitor Research: Conduct in-depth research on clients' competitors to stay ahead of industry trends and optimize marketing strategies.
  • Customer Insights: Analyze customer feedback and survey responses to better understand their pain points and desires.
  • Strategy Development: Work with clients to develop and implement effective marketing strategies, including lead generation campaigns, retargeting campaigns, and brand awareness initiatives.
  • Budget Management: Monitor client advertising budgets to ensure efficient spending and prevent overspending.
  • Timeline Management: Collaborate with the team to set realistic timelines based on required outputs.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Prior experience in a similar role, with a proven track record of building effective multi-channel marketing strategies.
  • Expertise in Meta campaigns, Google Ads, YouTube Ads, and TikTok Ads.
  • Strong analytical skills, leveraging data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.
  • Excellent communication and problem-solving skills, with a goal-oriented approach.


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