
Marketing Media Buyer
3 days ago
The Xpert Solutions is seeking a talented Digital Marketing Expert to join our marketing team. As a key member of our team, you will be responsible for developing and implementing effective media buying strategies across various channels.
Main Responsibilities:- Bid Management: Develop and execute media buying strategies for TOF, MOF, BOF campaigns to maximize ROI.
- Optimization: Provide expert advice on campaign optimization, including audience testing, content selection, and budget allocation.
- Data Analysis: Utilize data segmentation and analysis to inform marketing decisions and drive business growth.
- Performance Analysis: Collaborate with the Marketing Lead to analyze marketing performance and identify areas for improvement.
- Competitor Research: Conduct in-depth research on clients' competitors to stay ahead of industry trends and optimize marketing strategies.
- Customer Insights: Analyze customer feedback and survey responses to better understand their pain points and desires.
- Strategy Development: Work with clients to develop and implement effective marketing strategies, including lead generation campaigns, retargeting campaigns, and brand awareness initiatives.
- Budget Management: Monitor client advertising budgets to ensure efficient spending and prevent overspending.
- Timeline Management: Collaborate with the team to set realistic timelines based on required outputs.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Prior experience in a similar role, with a proven track record of building effective multi-channel marketing strategies.
- Expertise in Meta campaigns, Google Ads, YouTube Ads, and TikTok Ads.
- Strong analytical skills, leveraging data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.
- Excellent communication and problem-solving skills, with a goal-oriented approach.
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