Digital Marketing Specialist

7 days ago

Lahore, Punjab, Pakistan beBee Careers Full time

We are seeking a highly skilled and results-driven digital marketing specialist to lead and optimize our campaigns for promoting Triple Play services.

Key Responsibilities:
  • Campaign Strategy and Execution:
    • Develop high-performing AdWords campaigns tailored for Triple Play sales, focusing on lead generation and conversion.
    • Conduct keyword research, audience segmentation, and competitor analysis to create compelling ad copies and strategies.
  • Performance Optimization:
    • Monitor campaign performance metrics (CTR, CPC, CPA, Quality Score).
    • Optimize campaigns to maximize ROI and ensure budget efficiency.
  • Geo-Targeting Expertise:
    • Leverage geo-targeting techniques to focus campaigns on specific U.S. states, cities, or ZIP codes with high sales potential.
    • Adapt messaging and offers based on regional market insights.
  • A/B Testing and Reporting:
    • Conduct A/B testing on ad creatives, landing pages, and audience targeting to improve performance.
    • Prepare detailed reports on campaign performance and provide actionable insights for improvement.
  • Collaboration and Coordination:
    • Work closely with the sales, product, and design teams to align marketing efforts with Triple Play sales goals.
    • Ensure landing pages and call-to-action elements align with ad messaging and campaign goals.
  • Compliance and Industry Trends:
    • Ensure compliance with Google's advertising policies and industry standards.
    • Stay updated with the latest AdWords features, tools, and best practices.
Requirements:
  • Proven experience managing large-scale AdWords campaigns (preferably in telecom or utility services).
  • Strong understanding of PPC strategies, bidding techniques, and Google Analytics.
  • Proficiency with tools like Google Ads Manager, Google Tag Manager, and SEMrush.
  • Familiarity with targeting and marketing to U.S. audiences.
  • Excellent analytical skills with the ability to interpret data and provide strategic recommendations.
  • Strong communication and organizational skills.
  • Certification in Google Ads (preferred).
Preferred Qualifications:
  • Experience in running campaigns for Triple Play services (Internet, TV, and Phone bundles).
  • Familiarity with other digital marketing platforms is a plus.

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