Creative Strategy Director

7 days ago

Lahore, Punjab, Pakistan beBeeStrategy Full time

As the Strategy Lead, you will be responsible for developing and implementing creative strategies for advertiser partnerships. This includes identifying and collaborating with influential individuals in a brand's industry or target audience and working with cross-functional teams to create content and campaigns that effectively promote the brand.

Responsibilities:
  • Brief Interpretation: Comprehends client strategy and research questions and is able to turn uncertainty into a compass for investigation (able to formulate productive questions).
  • Research:
    • Performs robust intel gathering from across the web and with resources, pulling disparate signals together to make sense of cultural change.
    • Identifies and researches potential Creator partners based on their influence, reach, and alignment with the brand's values and target audience.
    • Stays up-to-date with industry trends, best practices, and emerging platforms and technologies related to KOL partnerships.
    • Data Analysis: Mines data and produces fresh insights through the use of an influencer tech-stack.
    • Storytelling: Authors and designs logical presentation narratives to illustrate insights and inform client direction.
    • Relationships: Fosters communication across project teams and with clients by presenting and discussing the application of strategic work.
    • Accepts increased responsibility and independence in carrying out important projects and becomes a valued contributor to the team.
    • Works closely and collaboratively with the creator management team to nurture ideas; is seen as a go-to person for creative and content.
    • Actively contributes to conversations and discussions; shares opinions to learn and grow.
    • Is a catalyst that rallies a team together to solve problems and inspires colleagues through examples, case studies, or thought starters.
    Qualifications:
    • Minimum 5 years relevant experience with a focus on digital creative strategy, prior agency experience preferred.
    • A creative and strategic thinker able to connect client goals through a logical approach.
    • Experience working with and translating data and culture into meaningful insights that inspire creative decisions.
    • Creative problem solver with deep experience working with cross-functional teams and providing concise, clear, and actionable creative direction/feedback.
    • Savvy with words, images, graphs/charts to create a polished presentation with compelling storytelling flow.
    • Experience with regional, multi-market campaign work is a plus.

Benefits: Market-competitive remuneration and benefits based on seniority and contribution.

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