
Regional Marketing Director
2 days ago
We are seeking a highly experienced Country Marketing Manager to lead the development and execution of localized marketing strategies for the Pakistan market. The ideal candidate will have a strong understanding of acquisition & retention marketing, and budget ownership (CAC, MAU, ROI). They will be responsible for crafting and implementing campaigns tailored to the unique needs of Indonesia, collaborating with cross-functional teams, and analyzing market trends to ensure continued success.
Main Accountabilities:
- Develop and execute annual marketing plans with a focus on both acquisition and retention
- Lead regional budget planning, set and track MAU & CAC targets
- Define the most effective marketing mix by country or city – from performance and media to car branding
- Own product marketing strategy, including customer journey mapping (CJM)
- Conduct funnel analysis, generate hypotheses, and lead test execution
- Plan and execute 360° campaigns to balance supply and demand
- Lead drivers marketing and support brand development with strong local context
- Support regional partnerships and test new marketing channels
- Align and lead cross-functional teams across Marketing, PR, Business Development, Dops, and Product
Required Qualifications:
- 5–8 years of experience in marketing, ideally in tech, mobility, or e-commerce
- Proven track record in market analysis, geo expansion strategies, and launching localized campaigns
- Strong understanding of acquisition & retention marketing, and budget ownership (CAC, MAU, ROI)
- Experience managing multi-channel campaigns: performance, media, branding, and partnerships
- Skilled in product marketing, customer journey mapping, and growth funnel optimization
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