
Senior Creative Marketing Manager
10 hours ago
The Creative Marketing Head role requires a highly experienced marketing professional with a strong background in creative marketing, brand strategy, and leadership. The successful candidate will have a proven track record of delivering successful fashion marketing campaigns and brand-building initiatives, with a focus on driving business growth through innovative marketing solutions.
The key responsibilities of this role include:
- Creative Strategy & Brand Positioning
- Develop and implement a comprehensive creative strategy that reflects the brand's vision and values.
- Translate strategic briefs into actionable creative concepts for seasonal campaigns, product launches, and brand-building initiatives.
- Define and evolve the brand's identity, ensuring consistency and differentiation in a competitive market.
- Campaign Ideation & Execution
- Lead the conceptualisation, design, and execution of creative marketing campaigns.
- Oversee production of high-quality assets, including photo shoots, video shoots, social media content, e-commerce visuals, print, and outdoor advertising.
- Work closely with the PR team to develop a compelling brand narrative.
- Brand Identity & Consistency
- Ensure the visual and tonal identity of the brand is consistently maintained across all touch points.
- Update and refine brand guidelines to reflect evolving trends and business goals.
- Oversee brand representation in external collaborations and strategic partnerships.
- Leadership & Team Management
- Lead, mentor, and inspire a team of designers, photographers, videographers, and copywriters.
- Foster a collaborative and innovative work culture that encourages bold and original ideas.
- Provide constructive feedback to ensure continuous improvement and excellence in creative output.
- Trend Analysis & Innovation
- Stay updated on fashion, design, and cultural trends to drive creative differentiation.
- Conduct market and competitor research to identify unique brand positioning opportunities.
- Experiment with new technologies and creative formats to enhance audience engagement.
- Cross-Functional Collaboration
- Work closely with digital marketing, product development, e-commerce, and retail teams to align creative strategies with business objectives.
- Collaborate with external agencies, photographers, and stylists to bring brand campaigns to life.
- Partner with PR and social media teams to amplify brand storytelling.
- Performance Measurement & Optimisation
- Track and analyse the impact of creative campaigns using key performance metrics.
- Utilise data-driven insights to refine and enhance creative strategies.
- Present campaign performance reports to senior leadership and stakeholders.
The ideal candidate will possess excellent analytical skills, with the ability to interpret data and make informed decisions. A strong portfolio showcasing successful fashion marketing campaigns and brand-building initiatives is essential.
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