
Senior Brand Manager
1 week ago
A marketing leader is required to spearhead initiatives that promote a renowned brand across multiple channels.
The ideal candidate will possess exceptional leadership skills, driving market analysis, campaign management, team development, brand extension, stakeholder communication, project supervision, and public relations.
Main Responsibilities:
- Leadership and Vision: Provide strategic leadership to the marketing function, enhancing the brand's presence and market positioning
- Market Intelligence and Planning: Conduct thorough market research, identifying USPs and niche markets to develop comprehensive marketing plans
- Tactical Execution: Develop and implement marketing strategies, oversee campaign management across various channels
- Team Performance and Development: Foster a high-performing marketing team through coaching, training, and mentoring
- Brand Expansion and Engagement: Strategically expand the brand's reach, launching targeted promotional campaigns to enhance brand visibility
- Internal and External Stakeholder Management: Effectively manage communication with internal and external stakeholders, aligning with organizational objectives
- Project Oversight and Resource Allocation: Supervise key projects, allocating resources to drive successful outcomes
- Public Image and Reputation Management: Enhance the corporate image through proactive public relations and media engagement
Essential Qualifications:
- Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred
- Demonstrated leadership and team management expertise
- Superior analytical, problem-solving, and communication skills
- In-depth understanding of digital marketing principles and tools
- Prior experience in senior marketing roles with a proven track record of success
- Minimum 10+ years of relevant experience
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