Marketing Communications Director

5 days ago


Rawalpindi Cantonment, Pakistan Signup Solution (Pvt) Limited Full time

We are seeking a talented individual to join our team at Signup Solution (Pvt) Limited.

Job Description

The successful candidate will be responsible for developing and implementing digital marketing strategies to enhance the company's online presence.

  • Digital Strategy Formulation: Assist in creating long-term digital connections with consumers through strategic planning.
  • Social Media Management: Plan and monitor the company's ongoing presence on various social media platforms (Twitter, Facebook, etc.).
  • Digital Advertising: Launch optimized online adverts through Google Adwords, Facebook, etc., to increase company and brand awareness.
  • SEO Efforts: Be actively involved in SEO activities (keyword optimization, image optimization, etc.).
  • Content Creation: Prepare online newsletters and promotional emails for distribution through various channels.
  • Content Marketing: Provide creative ideas for content marketing and update the website accordingly.
  • User Experience: Collaborate with designers to improve user experience.
  • Performance Measurement: Use web analytics tools (Google Analytics, WebTrends, etc.) to measure the performance of digital marketing efforts.
  • Trend Analysis: Stay updated on online marketing trends and maintain strategies accordingly.
Required Skills and Qualifications
  • Proven experience as Digital Marketing Executive or similar role.
  • Excellent understanding of digital marketing concepts and best practices.
  • Experience with B2C social media, Google Adwords, email campaigns, and SEO/SEM.
  • Working knowledge of ad serving tools.
  • Perfect knowledge of web analytics tools.
  • Skills and experience in creative content writing.
  • Analytical mindset and critical thinking.
  • Excellent communication and interpersonal skills.
  • BSc/BA in marketing or relevant field.


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